The reach of Facebook Advertising has always been at the top. With the decrease in Facebook Ad price and the increase in the number of users, according to the CFO David Wehner, there is a 37% increase in the Facebook Advertisement.
Facebook has emerged to be one of the best advertising platforms for B2B and B2C Businesses. Here are 6 ways one should focus to grab the traffic on their
Facebook Ad:
Target Audience
Gender
Location
Interest of the Audience
Depends on the Audience Behavior
Connections and Following
How do Facebook Ads work? According to the facts, 96% of marketers consider Facebook as the most effective platform to advertise a product or a brand. Users see ads on the right column of their feed. The ones which are sponsored have a label on it. There are several varieties of Facebook ads like image ad, video ad, multiple-image ad, carousel ad, and every format have different objectives and significance. There are basic 4-steps required to make a Facebook Ad successful. Let’s have a look at them:
1) Creating the plan and choosing the objective- The marketer has to ask himself/herself that “what outcome does he/she needs from a particular ad?” The plan and strategy must be clear to achieve a fine objective.
2) Targeting the right audience- This step is the most crucial part of any ad campaign as targeting the right audience is all required to make an advertisement successful. The audience depends upon various demographics like:
Age
Gender
Language
Location
Interest and Behavior
3) Managing the Budget and Scheduling of the ad- After selecting the target audience, proper accounts have to be maintained to look after the budget which depends on the daily, weekly, monthly, or yearly basis.
4) Choosing the format and placement of the ad- One can choose a format of an advertisement from a variety of options like a single image, video format, multiple-image, etc. Also, Facebook recommends a default placement but you can change it as per your preference.
5) Placing the Order- This is the final step wherein the manager has to submit the outcome and it reaches the right people. Last but not the least, Facebook gives two free ad management tools- Facebook Ad Manager and Power Editor which helps the business in managing the campaign, get the audience insight, look upon the budget, and manage all the other things.
