Instagram Advertisement and its Benefits to the Business It might be a little shocking but Instagram has taken over the Digital Marketing Platform for advertising various products, brands, and companies. It has grown to a larger extent as its parent company, Facebook. To earn money through Instagram Business requires a plan of action and strategy. With the effective use of Instagram Advertising, one can capture the audience so quickly. Instagram has improved its feed with a focus on what people what to see on their feed through their search-related information, so to gain visibility with your followers as your content must deliver value to them. There are different types of Instagram Ads to accomplish a different set of goals in a plan. Some require cost which fully depends upon the strategy of a particular business plan, so let’s learn about them.
Photo Ads- These are the simple and most commonly used format of ad as it indicates a single image through which the whole concept has to be explained.
Video Ads- These are the video clip which has sound, visuals, and graphics and gives a lot of information about a particular brand or product. Earlier, the limit of a single video was 15 seconds now it has been increased to 60 seconds or 1 minute. There is now a new feature of IGTV (Instagram TV) which allows users to upload videos up to an hour in length.
Carousel Ads- This is the most used feature by brands these days as a person can add multiple picture or video in a single post to give a detailed ad. It is used to bring traffic on your page and get more views on the post.
Story Ads- In this format either u can upload a picture (a collage or some templates) or a 15-second video or GIF to showcase your product which stays only for 24-Hour’s time. There is a most recent feature named Reels has been updated by Instagram which you make a 15-second video and make it last forever by posting on your feed.
Tips to grow followers organically or free of cost:
Tell the story behind your brand to give a clear knowledge to the audience so that they connect to you. Using good and retable hashtags grabs a lot of attention. Use new and attractive templates on your Instagram Stories to make it more engaging like Q/A polls, choose between two polls and etc. Create a campaign strategy or a weekly series so that people look upto your brand.
Conclusion: “Getting quality and loyal followers are much better than getting a million followers on your page who does not respect your brand.”
To get started with an Instagram Ad, just decide your strategy and ad format and work upon it. Don’t run behind likes and followers, if your content and target audience is appropriate you will get the reach automatically.
