What is Instagram? How it is helping businesses to grow?

From a platform for posting selfies and pictures of food, the platform has grown so much and around 500 Million people use Instagram daily. The main age group who uses it is 18-34-Year-Old People in which 30% are Female and rest 24% are Male. When you think of a business start-up, Instagram is not the first medium that comes in your mind. You think of Facebook Ads, YouTube Video-Ad for growing business. But, from the last 2-3 years, Instagram is the most used social media platform for expanding the business and also a place for influences and bloggers to showcase their talent. How Instagram helps a business to grow? Instagram has the highest engagement rate and has proven that the platform is worth-investing the money into the business. To gain the attention and of the customers and attract the audience, there are certain factors for the business profile should have:

• Make your Instagram Strategy for your Business- Making a perfect profile for your business with accurate and suitable bio and username is the first impression to your audience. Making a different identity of your own by choosing a unique logo, mascot, template. The profile should have valuable content so that people get connected.

• Capture the market- Build your brand by various methods like commenting on your post regularly. Be consistent on posting stories and pictures on your feed so that the audience doesn’t forget you. Run contests and giveaways and ask people to participate to grow your business.

•Start an Instagram Campaign- To increase awareness and capture the audience’s attention by starting a relatable campaign to educate people more about your brand and not giving false statements about your company. How Brandquest Solutions help Businesses grow? The journey of digital marketing started in 2018 and from helping businesses grow. We assist businesses and brands to make their presence in the market, social media, and increase their ROI. Making a full-fledge business-plan of their social media and not only imposing our ideas but also listening to the client’s needs. We are different because we study your brand, understand what you have done in the past, analyze where your brand stands today, and then suggest solutions to bring it to another level. There is a famous say “Honesty is a key to Success” and this is what we follow and tell our clients.